Category: Metric
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User Retention Strategy: Cohort Analysis and the 3 Stages of Retention
Learn a retention strategy: diagnose churn with cohort analysis, apply stage-specific tactics for early, mid, and long-term retention.
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User Activation Strategy: From Onboarding to the First Aha Moment
Signing up is not the same as using a product. About 98% of website visitors leave without taking any meaningful action, and 80% of mobile app users churn within three days of installing. That gap between interest and engagement is what user activation has to close. In the AARRR funnel, activation is the second stage,…
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User Acquisition Strategy: From AARRR Funnel to Channel Optimization
Learn how to build user acquisition that compounds: AARRR funnel, language-market fit, channel-product fit, and channel optimization.
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Growth Equation and Experiment Framework: How to Decompose Growth into Levers
Learn how the growth equation decomposes growth into levers, how to pick a North Star Metric, and how to run a weekly experiment.
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Product Launch Plan: A PM’s Workflow for Deployment, Marketing, and Analytics
A practical launch plan for PMs: pre-launch prep, marketing, and data analysis. Coordinate teams and close the loop on every release.
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How to Implement OKRs: A 5-Step Framework That Actually Works
Learn how to implement an OKR framework that actually works: cadence, count, weekly tracking, cascading, and measurement with a example.