Category: Customer Interivew
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After the Customer Interview: Note-Taking, Interview Snapshots, and the Opportunity Solution Tree
Learn how to turn customer interviews into product decisions with note-taking, interview snapshots, and the opportunity solution tree.
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User Research Recruitment: How to Find the Right Interviewees and Write Outreach That Gets Responses
Learn how to find the right interviewees through proper channels, identify power users, and write outreach messages that lift response rates.
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Customer Interview Questions: A 3-Step Framework and Ready-to-Use Question Library
A practical guide to customer interview questions, including a 3-step framework and ready-to-use examples.
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The Mom Test: 3 Rules for Asking Better Customer Interview Questions
Learn the 3 Mom Test rules for better customer interview: focus on the customer’s life, ask about past events, and use silence deliberately.
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4 Types of User Interviews and the One Principle That Makes Them Work
Learn 4 types of user interviews (exploratory, validation, satisfaction, efficiency) and a principle turning the interview into real signal.
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Customer Interviews: The Real Purpose and 4 Warning Signs You’re Doing It Wrong
Learn the real purpose of a customer interview and 4 warning signs you are running a bad one. Stop collecting praise and start uncovering real behavior.