Category: UX Research
Discover UX research methods, affinity diagrams, interviews, synthesis techniques, and actionable user research frameworks.
-
The Elito Method: A UX Research Synthesis Framework for Turning Insights into Decision
Learn how the Elito method turns UX research observations into design decisions through five layers: observation, judgment, value, concept, and metaphor.
-
How to Create an Affinity Diagram: 5 Components and Quality Checks
Learn how to create an affinity diagram with 5 components: raw data, externalization, clustering, themes, and insights — plus quality checks that work.
-
What Is an Affinity Diagram? A Complete Guide to UX Research Synthesis
Learn what an affinity diagram is, when to use it, and how its five components turn qualitative research data into shared insight your team can act on.
-
Contextual Design: Turning User Observations into Product Decisions
Learn how Contextual Design turns messy field research into shared artifacts — workflow models, affinity diagrams, and storyboards — that drive product decisions.
-
What Is Contextual Inquiry? Definition and 4 Core Principles
Learn what contextual inquiry is, its 4 core principles (Context, Partnership, Interpretation, Focus), and how to separate observation from interpretation.
-
Context of Use: Why User Research Without Context Fails
Learn what context of use means in user research, why asking users directly fails, and the four components (Users, Tasks, Equipment, Environment) that define real product use.
-
After the Customer Interview: Note-Taking, Interview Snapshots, and the Opportunity Solution Tree
Learn how to turn customer interviews into product decisions with note-taking, interview snapshots, and the opportunity solution tree.
-
User Research Recruitment: How to Find the Right Interviewees and Write Outreach That Gets Responses
Learn how to find the right interviewees through proper channels, identify power users, and write outreach messages that lift response rates.
-
Customer Interview Questions: A 3-Step Framework and Ready-to-Use Question Library
A practical guide to customer interview questions, including a 3-step framework and ready-to-use examples.
-
The Mom Test: 3 Rules for Asking Better Customer Interview Questions
Learn the 3 Mom Test rules for better customer interview: focus on the customer’s life, ask about past events, and use silence deliberately.